LAS VEGAS, NV - FEBRUARY 26:  Jon Octeus #5 of the Colorado State Rams wears Under Armour sneakers during a game against the UNLV Rebels at the Thomas & Mack Center on February 26, 2014 in Las Vegas, Nevada. UNLV won 78-70.  (Photo by Ethan Miller/Getty Images)

Wisconsin Badgers becoming an Under Armour school?

Adidas and the University of Wisconsin have had a long partnership and a lot of history together. The school has been sponsored by the apparel supplier since 2001, but it appears that agreement is likely on it’s last legs.

Earlier in the week, we talked on @TheMotionW about sources indicating to us that UW and fast-rising apparel supplier, Under Armour, were likely to sign an agreement by the summer.

You can hear the entire segment here.

Our recruiting partners at Badger247 are also reporting this information, with Maryland’s 247 site contributing this quote to the picture:

“I’m hearing this is almost a done deal,” said Errmann. “Will be an upset if the Badgers don’t end up making the move to UA this spring.”

Many fans and pundits were harshly critical of what adidas has done with the uniforms, especially what went down with the ones adidas produced for the 2015 NCAA tournament.


The two sides signed a five-year contract extension in 2010, but have not signed any other extension since then. It leaves UW wide open to switching away from the supplier and to also perhaps increase the revenue brought in to the school via its sponsorship agreement.

Additionally, it should help fans decrease their unhappiness with the apparel available to them in the coming years. Most of what adidas was putting out was seen as bland, uninspired and flat out ugly in most cases.

Wisconsin may not be the only Big Ten team to make the switch away from adidas this offseason either, as it is rumored that the University of Michigan could be on the way to the Baltimore, Md.-based athletic apparel supplier.

Andrew Coppens

About Andrew Coppens

Andy is a member of the Football Writers Association of America (FWAA). He is the Managing Editor of MadTownBadger and associate editor of Bloguin's World Cup site, as well as Publisher of Big Ten site